Digital Collateral

Graphics embedded in email newsletters, and posted on social media, websites, and apps, for promotional and educational purposes.

Social Media

Easter

With a goal of increasing engagement and followers on Instagram, the Easter social media campaign used minimalistic style graphics to encourage current followers to share and engage with the post.

At the conclusion of the week, we had increased our Instagram followers by 6% and had an engagement increase of nearly 200% compared to the week prior.

Fall Kickoff

As the First Presbyterian Church College Ministry prepared to kickoff their Fall Semester, a social media post was used to promote their ministry both among church members and prospective students. The post also included churchwide information regarding Sunday School classes and sermons series.

This post met its purpose as it reached 740+ accounts, including 222 non-followers. It led to 17 profile visits and website clicks.

Print Collateral

Bookmarks, Flyers, Postcards

Multi-Page Print Collateral

The 2022 Stewardship Booklet was a collaborative work with Jay Wingard at 18th Street Designs. Jay produced all the graphic design work involved with the booklet creation. This booklet was printed and was also distributed digitally.

This booklet contained updates on ministry needs, information on the transparency of the budget process, and an invitation to pledge for the 2022 budget.

I was responsible for the creation of this project from start to finish. My work included writing and gathering content, choosing images, and creating the overall flow and content plan for the booklet.

View the digital booklet here.

As COVID-19 prevented the annual Congregational Meeting at First Presbyterian Church, I created a supplemental report that was emailed in a digital format to the congregation.

This 14-page booklet includes membership data, information on missions, volunteer opportunities, and other relevant information.

I was responsible for the entirety of this project, including design work.

View the booklet here.

This front-and-back brochure was used to promote the 2021 Stewardship Season. This was a collaborative work with Jay Wingard at 18th Street Design, who created the layout and choose the design color scheme.

I was responsible for all written content of this brochure.

View the brochure here.

Integrated Media Campaign

Re-Entry after COVID-19 Pandemic

After 16 weeks of not meeting in-person, there was a decision to return to in-person worship in June of 2020. There were many important messages to communicate, including requiring RSVPs, operations protocol, health requirements and more. To engage and educate the congregation, I used a combination of email communications, print pieces, videos, and social media collateral.